{"product_id":"2-way-component-speaker-kit-1","title":"2-Way Component Speaker Kit","description":"The Focal IS BMW 100L is a two-way component speaker kit from the Focal Inside range, engineered to offer BMW drivers a significant upgrade over their factory sound system. This kit is designed for seamless integration into original speaker locations, boasting 100% Plug \u0026amp; Play compatibility that eliminates the need for any cutting or modifications to your vehicle's interior. Its OEM-specific connectors ensure a fast, secure, and fully reversible installation, preserving the integrity of your BMW's factory wiring and aesthetic.\n\nAt the core of the IS BMW 100L is Focal's exclusive neodymium motor, celebrated for its high magnetic efficiency and low weight. This advanced motor design delivers robust and consistent power output, even within compact factory enclosures, which translates to high sensitivity and dynamic accuracy. The result is a balanced, controlled, and distortion-free audio experience, even at higher volumes, ideal for the refined acoustics of BMW interiors.\n\nThe speaker kit features Focal's renowned aluminum\/magnesium inverted dome tweeter, an advanced design that provides wide dispersion and precise, clear high-frequency reproduction. The hybrid construction balances the lightness of aluminum for responsiveness with the rigidity of magnesium for superior control and definition, ensuring detailed and non-fatiguing treble. This contributes to a well-balanced soundstage throughout the cabin.\n\nInstallation is streamlined thanks to the Plug \u0026amp; Play design, which connects directly to factory harnesses and mounts into existing speaker locations. All necessary mounting accessories are included to ensure a secure fit and optimal acoustic alignment. Manufactured and tested in France, the IS BMW 100L is built with durable materials and rigorous quality standards for reliable performance over years of use, offering a superior tonal balance and clarity compared to factory speakers.","brand":"Focal","offers":[{"title":"Default Title","offer_id":52688362701112,"sku":"IS BMW 100L","price":209.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/4895\/3144\/files\/664709818.jpg?v=1784889205","url":"https:\/\/store.motormia.co\/products\/2-way-component-speaker-kit-1","provider":"MOTORMIA","version":"1.0","type":"link"}